To encourage engagement with the game, Yostar organized an in-app Halloween event to introduce their new series of Halloween-themed game characters, outfits and accessories that can be unlocked through in-app purchases This campaign also led to a 3X increase in in-app purchase revenue
ran a Twitter campaign with In-Stream Video Sponsorships where they partnered with a Japanese video content publisher to host and promote a live event that was broadcast on Periscope

فيديو.. طفل سوري يتعرض للضرب بوحشية من قبل صاحب محل تركي

Before the live Periscope event, started reaching out to their core audience using a pre-event Tweet to garner interest and excitement.

17
Azur Lane’s winning trick to increasing app engagement was a treat
After the successful launch of its new anime-styled mobile gaming app, Azur Lane , Japanese gaming publisher Yostar created an in-app Halloween event to continue its post-launch marketing momentum of attracting new players to drive app downloads and prompt its current pool of players to engage with the game
Twitter of افلام نيك عربـــي ومصــرى (@neekaraab)
As the gaming publisher was looking for effective channels to promote this event, Yostar saw an opportunity to tap into the Halloween conversation taking place on Twitter, in conjunction with the Halloween season, and target their Halloween event at the Twitter audience who are interested in gaming and anime
Azur Lane’s winning trick to increasing app engagement was a treat
Comments shared by Twitter users on the live Periscope broadcast enabled to gain consumer insights, that serve as inputs for their future game development and operations

تركيا : توتر بين سوريين و أتراك في بورصه و تحطيم متاجر و مهاجمة منازل .. و الشرطة تتدخل بأعداد كبيرة ( فيديو )

.

3
تركيا : توتر بين سوريين و أتراك في بورصه و تحطيم متاجر و مهاجمة منازل .. و الشرطة تتدخل بأعداد كبيرة ( فيديو )
Twitter of افلام نيك عربـــي ومصــرى (@neekaraab)
Azur Lane’s winning trick to increasing app engagement was a treat