| Managing the channel sales activities, ensuring high levels of customer understanding and ultimately satisfaction through ensuring right product basket and service delivered to provide the best solution for customers | Partnering with the management team to lead, advise and participate in building a great HORECA and Institutional business across the suite of Al Rashed Food Group current and future products building customers perception of Al Rashed Food Group as the key supplier and solutions provider across this channel, continually accelerating our commercial performance to achieve the company goals and objectives |
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| Understanding customers and channel dynamics, almost to the point of obsession with enormous focus given to data driven decisions to develop clear strategic, geographic and product basket choices to consistently deliver brand and product growth |